JumpStart Sales & Marketing Inc.®

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			Wild Planet Toys The Challenge Create excitement for Wild Planet Toys Spy Gear in the primary target market (children 8-12 years old) Stimulate "trial" of the product Create awareness of product and retail locations Stimulate media coverage The Solution Developed "Secret Agent Tour" campaign Deployed "Secret Agents" travelling across Canada holding events at retail outlets - View Produced creative Media Kits The Results 85% of retailers responded there was public interest in the promotions 88% of retailers responded that the promotion increased knowledge of the products and brands 89% of retailers responded that the promotion was "valuable" to "highly valuable" 100% of the retailers responded that they would like to see another similar program Secret Agent Tour received both TV and Newsprint Coverage (up to a half-page spread) Website: www.wildplanet.com