Envision Financial were looking to promote their financial services and expand their market across the Greater Vancouver, Lower Mainland and Fraser Valley. After careful analysis and creative discussion, Jumpstart® implemented an innovative campus marketing campaign to capture the attention of University and College students. The Jumpstart® team handled all implementation details including negotiating space and sponsorship of the University/College campuses; hiring, training, deploying, and managing the promotional staff; creation and set up/tear down of all promotional materials. Ultimately, Jumpstart® was responsible for meeting or exceeding the sales targets they had projected. Jumpstart® achieved double digit growth against sales targets. Those very successful results were achieved within a tight implementation deadline of two weeks to implement and approximately 30 part-time days on 14 University and College campuses.
Fido needed a competitive edge, so they turned to Jumpstart® for a solution. After an examination of the wireless market, Jumpstart® identified an opportunity that existed in the University and College markets. Working within an extremely tight timeframe (3 weeks), Jumpstart® pioneered the first of its kind campus marketing program. All details were taken care of by the Jumpstart® team, from lease negotiation, inventory controls, hiring, supervision and payroll of staff, to clean up. At the end of the program, Fido had their new subscribers and a plan to roll-out the program on a National basis.
ACC has aggressively marketed their long-distance and recent Internet services at University & College Campuses across Canada.
Jumpstart®'s RFP response was successful in winning the BC contract for the ACC campus marketing program. Within a 4-week time frame we were mandated to implement (in conjunction with an ACC employee) the entire campus marketing program.
The project included having to recruit, train, and payroll for over 30 temporary sales employees and dispatch them to 11 University & College Campuses across BC. Many campuses were running the Jumpstart®/ACC promotions simultaneously throughout the province. Thousands of new Internet and long-distance subscribers were activated during the promotion.
