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Credit Card Acquisition Projects



Zellers
This national department store chain wanted to increase the number of customers using the Zellers credit card. Jumpstart® deployed sales staff throughout BC at 12 stores to aggressively acquire new Zellers credit cardholders. This two-year program was a huge success - at some locations, achieving 200% over quota and as high as 87% of applicants obtained the additional credit card insurance. Over 30,000 new credit cards were activated during this program.

Website: www.zellers.ca




TD Visa
The Toronto Dominion Bank needed a company that could increase the number of TD Visa cardholders and to trust with sensitive financial information. Jumpstart® implemented mall promotions and deployed sales staff throughout British Columbia. New TD Visa cardholders were aggressively acquired.

Website: www.tdcanadatrust.com




Home Hardware
Home Hardware's goal was to increase the number of Homecard cardholders, so they turned to Jumpstart® who deployed sales staff throughout Western Canada. New Homecard cardholders were aggressively acquired and the program was a complete success.

Website: www.homehardware.com