Some people have a perception that consultants or marketing firms just come in, charge high fees and leave regardless of how a project turns out. If results fall below expectations the client is no further ahead and only has a bill to show for the effort. While we don't work for free we do believe that our success should be tied to our clients'.
Our fees reflect the results of the project. We put our "skin in the game" right along with the client. If results are below what we have agreed, our fees will be adjusted accordingly. Conversely, if we are successful in driving results beyond expectations we expect to participate.